Becoming a Strategic Thingking Leader

Becoming a Strategic Thingking Leader

Tanggal
17 Sep – 18 Sep 2018
12 Nov – 13 Nov 2018
Tempat
Amaris Hotel – Mampang / Amaris Hotel La Codefin Kemang, Jakarta
Investasi
Rp. 4.925.000 Full Fare
Rp. 4.550.000 On The Spot
Rp. 4.050.000 Early Bird
Rp. 3.850.000 Group
Objectives:

  1. Managers know the big picture on the running business unit.
  2. Managers understand all aspect on business functions across finance, operation, marketing, learning/growth and customer.
  3. Managers can align with other dept and creating internal value chain
  4. Managers can trigger change in himself, department and organization

Day 1: Strategic level and Helicopter View

  • Results of research on: Why companies can be successful.
    • From 7s to BSC.
    • The latest research: 7 essentials of high growth companies ( David G. Thomson)
    • From Billion Dollar Lessons to
    • How the Mighty Fall ( Jim Collins )
  • Results of research on: Why even successful companies could fail.
  • Differentiate ( Uniqueness ) or Die
  • Analyzing External Environment : PESTEL
  • Industry Analysis 5 Forces
  • TOWS Analysis
  • 5Cs : Company – Customers- Competitors – Changes – Collaboration
  • Understanding Vision and Mission
  • Business Model – Source of Revenues

Day 2 : Turning Strategy into Execution

  • Strategic Thinking
    • Definition of Strategy
    • Connecting Mission, Values, Strategy and Vision
    • Types of strategy
    • Generic Strategy
    • Value-based Strategy
    • Blue Ocean Strategy
    • Strategy Paradox
    • Strategy Map and Balanced Scorecard
    • Strategy and Communication
  • Customer Focus organization
    • How customers think
    • Indonesian consumer behaviors
    • 3 segments
    • Strategy for each segment ( Treacy Wieserma )
    • Understanding Marketing Metrics

Triggering Change

  • Managing change for your self
  • Managing change for your department using 5C and 3G
  • Managing change for your organization using 8 steps
  • Risk Management

Deliverable / Output:

  • Strategy Map and Balanced Scorecard
  • Pemilihan Marketing Strategy
  • 1-page Strategic Planning ( used in Astra and Triputra )
Pendaftaran Online | infoseminar.web.id
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